UC Merced SBDCServing Merced and Mariposa Counties
Helping Your Business Start, Grow and Succeed
Posted On: 
Tuesday, September 7, 2021 - 3:04pm

Do you know the 3 Key Trends that could impact your business this holiday season?

It's not to early for brands and retailers to start focusing on the Holiday 2021 season. The pandemic has permanently changed the way consumers shop, and smart businesses are evaluating how to incorporate best practices into their Holiday planning.

National publication Ad Week offers three insightful trends focused on growth that companies should consider. These include:

  • An extended e-commerce driven season
  • How the roles of stores and digital are reversing
  • Discovery commerce - how people are discovering and shopping more than ever on social media

Read more at Ad Week on what you need to know.


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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.