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Contactless and checkoutless shopping are often treated as synonyms - and they aren't. Are you familiar with the differences - and how they impact your busyers? Surprisingly, according to Forbes Magazine, few know the differences between the two terms, let alone how the technologies behind them work, what the true costs and benefits are or what the rise in their adoption rates will mean for the future of digital experiences. Get 'in the know', and consider how one (or both) of these approaches may benefit your business.