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Marketing Insight: Two things you need to do to optimize your web address.
I often find people treat their website URL as just "some copy" they stick on their business card, ad, and other marketing materials. Don't!
Your URL, also known as your domain name, is a marketing message, and how you present it says a lot to your audience - especially if you're targeting an audience 40 or under. Presenting it the way you did 20, 10 or even 5 years ago risks being 'out of sync' with what your audience expects to see.
If you want to send a stronger marketing message, follow these two simple tips:
Such simple changes can make a big difference in how you connect with your customers, and make you more memorable.