UC Merced SBDCServing Merced and Mariposa Counties
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*WEBINAR WEDNESDAY: How to Launch a Successful Marketing Campaign

Three co-workers are earnestly looking at a planning wall board as they plan a marketing campaign. The multi-racial co-workers are all in their thirties. The female co-worker leads the discussion with two male co-workers
Wednesday, April 3, 2024 - 12:00pm to 1:00pm
Price: 
FREE
SBDC marketing consultant, Webinar Wednesday producer, and guest host Maureen Buscher-Dang will be joined by Melissa Forziat, a nationwide marketing speaker, consultant, and author based in Southern California.  
 
Forziat will discuss necessary steps prior to kicking off a marketing campaign or event to help ensure success. Topics will include planning, setting goals, elements of what the entire process could look like prior to launch, and more. Downloadable worksheets with exercises, marketing options, and blog resources will be included. 
 
Forziat works with corporate clients and small business owners to create strategic marketing plans. She is author of the free eBook “Small Business Marketing on a Budget.”  
 
Buscher-Dang will begin the webinar with a marketing spring cleaning checklist for small businesses, plus information on a recent email loan and grant scam making the rounds.  
 
Questions from attendees will be taken.  
 
This marks the 315th episode of the weekly “Webinar Wednesday” business series that provides news and information helpful to employers and business owners. 
 
The CSU Bakersfield Small Business Development Center provides free one-on-one consulting to help small business owners. New and existing businesses can sign up for assistance by clicking here!
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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.