E-commerce Foundations: Building, Scaling, and Thriving in the Digital Marketplace

Jumpstart your e-commerce journey with our free, comprehensive webinar series designed to help aspiring entrepreneurs build, scale, and thrive in the digital marketplace. Whether you're just starting or looking to grow, this four-part series covers every essential aspect of creating a successful e-commerce business.

In this series, you will learn how to establish your e-commerce business by choosing the right legal structure, building a strong brand, and setting up your store on platforms like Shopify or WooCommerce. Define your target audience and master digital marketing strategies, including SEO, content marketing, social media, email, and paid ads, to drive traffic and sales. Explore product sourcing options such as dropshipping and affiliate marketing, and optimize your listings on marketplaces like Amazon, Etsy, and social platforms like Instagram. Finally, master customer service, ensure legal compliance, and use data-driven insights to make informed decisions for sustainable growth.

Whether you’re just starting or scaling your e-commerce venture, this series will equip you with the knowledge, tools, and strategies to thrive in today’s competitive online marketplace. Don’t miss this opportunity to elevate your e-commerce success!

Session Info: 

• Session 1: Business Startup & E-Commerce Foundations
  • Secure the necessary licenses and permits
  • Create brand guidelines that align with your target market and values
  • Gain step-by-step guidance on setting up a professional online store
• Session 2: Buyer Personas & Digital Marketing Essentials
  • craft marketing and product strategies that resonate with your ideal customers
  • optimize your e-commerce site for search engines
  • Explore the best practices for organic social engagement and increase brand awareness
• Session 3: Product Sourcing & Marketplace Strategies
  • pros and cons of each approach to help you choose the right strategy for your business
  • Gain insights on optimizing your product listings
  • Learn how to sell products directly through social platforms
• Session 4: Advanced Strategies, Customer Service & Legal Considerations
  • Explore best practices for managing returns and exchanges
  • Ensure your e-commerce site complies with accessibility standards like ADA and WCAG
  • optimize your strategies for growth and profitability 

This workshop is brought to you by Central California SBDC and taught by Ramin Ramhormozi! Ramin is the Managing Director of SKU Agency, based in Austin, TX, and the co-founder and community leader of The Ecommerce Revolution. With over 25 years of experience in the e-commerce industry, Ramin has worked across various sectors, including managing online retail businesses, launching innovative e-commerce software solutions, and providing strategic consulting to a diverse range of companies. His expertise spans e-commerce startups, operational management, and growth marketing. Small Business Development Centers (SBDC) provide quality business assistance to small businesses at no cost! Our business advisors provide clarity and pathways to get businesses off the ground and push current businesses to their full potential. Learn more here: https://centralcasbdc.com/