This workshop is an introduction to Minimum Viable Products and User Testing using Google & Social Media Paid Ads and Landing Pages Linked to the Ads. Dan Weeks is the founder of multiple successful startups and is the Entrepreneur-In-Resident for the SLO Hothouse. Weeks spent 25 years at Hewlett-Packard in engineering and engineering management putting his Cal Poly Computer Science degree (1983) to use in being granted five patents before starting his first analytics startup, BrightScope.com, which sold to a private equity firm. Dan has been 100% focused since February 2017 on entrepreneurship/tech education.